Information Technology

Effective Website Design Strategies that Still Ring True Today

28 Jan 2021

How is your website feeling? — Problematic!

It’s dealing with a host of common website problems. It feels down because it’s not the star. The spotlight is on another website, no one comes to visit it, and it doesn’t even exist on Google.

What Are the Problems Your Website is Facing?

1. Does any of the following problems ring a bell.
2. Your website is difficult to navigate with a confusing layout.
3. Your content fails to engage your target audience.
4. Your website design is a little underwhelming.
5. Your CMS is complicated to use.
6. Your website doesn’t represent your brand.

For Our Experienced Website Developer, It’s An Easy Fix!

Giving Your Website a Makeover

When you consult with our design a website service, we’ll incorporate these evergreen website design strategies:

1. More is Not Always Good

Simple is gold! Has it happened to you that you went out shopping, but there were so many options that you came home with nothing? When you give users several options, users either take their sweet time to decide or leave the website because they couldn’t decide. The same goes for fancy and over the top graphics. They just distract users from the purpose.

Remove information and graphics that you don’t really need on your website. Instead, opt for a simple and sleek website design. It also improves navigation, allowing users to navigate your website without difficulty.

Using white space strategically is also a key element in web design. A website that lacks white space will look cluttered and not visually appealing. With white space, your website will appear professional, sophisticated, and clean.

2. Pictures Matter

Pictures used in moderation can have a huge impact on your target audience. We ask you: Is it easier to read large blocks of texts or see a strategically positioned picture with words? We hope you went with the latter.

For instance, put a picture on your website with words such as “Contact Us,” “Buy Now,” and “Shop Now” next to it. Select high-resolution images for your website. The placement of images on your website matters too!

If you’re not good with picture placement, you know who is — our website design and development company. We’ll add high-resolution images, positioning in such a manner that draws your visitors’ attention and entices them to buy.

3. CTB — Colour, Typography, and Balance

Colour, typography, and balance bring your entire theme together. Disaster strikes if one of these elements is off. Choose a colour and typography that elicits an emotional response and represents your brand. Warm tones excite and energise people, whereas cool tones calm and relax people.

Striking the perfect balance between harmony and contrast is important. Don’t combine two contrasting colours, as they distract users, but choose from the same colour family. For a call to action, use bright, bold, and attention-grabbing colours. Choose the same colour as your logo for consistent branding. Whatever you do, don’t create a rainbow.

Our web developer recommends using three to four colours and anything more, spells disaster. Typography has more influence over the user than you think. Each font evokes different feelings and emotions in a visitor. Our web developer suggests using Sans Serifs fonts and no more than three typefaces with a font size of 12 to 16 pts.

4. Consistent Design Elements

Consistent design elements include having the same menu or navigation bar on every page of your website with the same fonts, colour scheme, and image style. Won’t you be put off if you visit a website that has text in a bold red font that’s hard to read? It doesn’t just make your website appear disjointed, but it also confuses the visitors, making them avoid the website. It is okay for each page to have a slightly different layout, but anything too drastic is just plain wrong.

5. User Experience

What do users want? Your users want clickable buttons and a page hierarchy that makes sense. Remember, no user will spend ages trying to find what they’re looking for on your website. If they can’t find it easily, they’ll move on to a website where they can. Consider loading time as well. If your website takes more than eight seconds to load, there goes a potential customer.

There are more website design strategies than this. Contact us to consult with our website developer. Let us inspect your website and revamp it using strategies proven to draw users to your website.


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